PuroClean’s New CEO Builds on Momentum; Prepares Fast-Growing Franchise for the "Big Leagues".

FranchiseWorks.com | Property Damage Restoration Franchise PuroClean’s New CEO Builds on Momentum; Prepares Fast-Growing Franchise for the "Big Leagues". Respected Restoration Industry Veteran Lauren Reid Set to Take Nation’s "Paramedics of Property Damage" to New Level.

Ft. Lauderdale, FL (February 2010) – Following a record-setting year for franchise growth and revenue, PuroClean, the nation’s fastest growing emergency services and property damage restoration franchise, took another major step forward with the appointment of Lauren John Reid to CEO.

Reid, a noted veteran with a track record of success in the restoration industry, has a clear vision and will work with the Leadership Team to develop a strategic plan to make PuroClean the No. 1 choice of insurance companies for property damage emergency mitigation services for homes and commercial businesses, as well as large-scale natural disaster and catastrophic clean up projects.

His impressive resume includes 17 years at Munters Corporation, Moisture Control Service (MCS) Division, a global leader in structural drying and emergency restoration services. During his tenure at MCS, Reid worked with Global and Regional Insurance firms, Government and Fortune 500 clients as a partner in the restoration and mitigation process. He was involved with numerous high-profile water damage and restoration projects, including the firm’s 120 projects in Louisiana, Alabama and Mississippi in the aftermath of Hurricane Katrina.

“I was attracted to PuroClean by their phenomenal leadership team and a solid foundation of best practices in franchising, training and operations,” Reid said. “They have a strong and growing group of eager, young franchisees looking to make their mark on the industry.”

Company founder Rory O’Dwyer said Reid possesses the ideal skill set, leadership qualities and restoration industry experience to help franchisees make that industry “mark” – sooner than later.

“Reid knows exactly where to focus our time and capital investments to take us where we need to be,” O’Dwyer said. “That includes solidifying best practices, standardizing training and operations, and preparing our franchisees to demonstrate to the insurance industry that they are equipped to handle major national accounts and disaster recovery.”

Last year alone, PuroClean opened 89 new damage restoration franchise locations and reported more than $90 million in revenues, up from $68 million in 2008. Most impressive were sales gains at existing franchise locations, up an astounding 31 percent from 2008 to 2009. The company also debuted a new Canadian headquarters, opened its 300th franchise location and achieved the highest customer experience performance rating in the industry, with a 93 percent Net Promoter Score®.

Reid joins PuroClean as the company embarks on another major step, the construction of an Applied Structural Drying (ASD) Demonstration Facility. The new facility, set for completion later this year, will include a classroom, as well as a state-of-the-science flood house, where all franchise owners and their employees will receive practical application of IICRC guidelines in applied structural drying and smoke and soot remediation, within a controlled environment. PuroClean Academy, the company’s official training school for franchise owners, has recently earned Approved School status from The Institute of Inspection, Cleaning and Restoration Certification (IICRC).